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Beginner’s Guide to SEO [Search Engine Optimization]

Someone somewhere is probably searching for information about your products or services, and SEO is the difference between whether your website will feature at the top of their Search Engine Results Page (SERP) or not.   Clearly, SEO is an important aspect of every digital marketing strategy. But what is SEO, and how can you… Continue reading Beginner’s Guide to SEO [Search Engine Optimization]

The Future Of Digital Marketing

When we think back 10 or 20 years ago about the future of digital marketing, the latest trends at the time seem almost archaic and outdated today. In that same respect, thinking 10 or 20 years in the future and how we will reach our customers and prospects produces that same level of innovation and… Continue reading The Future Of Digital Marketing

How To Deal With Google Algorithm Changes in SEO

Dealing with Google’s changes can be a hassle.  Whenever the giant rolls out a new update – Try to stick to a game plan to help you navigate the new algorithm.   1. Original Reporting Preference:   Keep making unique content. Google has taken genuine efforts towards showing that it pays attention to taking unique… Continue reading How To Deal With Google Algorithm Changes in SEO

S.M.A.R.T Social Media

With over 75 percent of American adults using social media, connecting with them is important for small business owners. Here are some helpful tips for social media marketing as a small business.   Figure out your plan. While it’s easy to get on social media and to start posting, you need a goal for what… Continue reading S.M.A.R.T Social Media

The Increase in Online Marketing

Over the last five years, we’ve seen more analysts review the shift in consumer trends towards e-commerce. The 2020 coronavirus pandemic saw an acceleration in the process, with e-tailers like Amazon experiencing record revenues, along with the rise of other tech-related meal and convenience goods delivery services. With more people moving online to spend, there’s… Continue reading The Increase in Online Marketing

The Importance Of Conversion Optimization

Conversion Rate Optimization (CRO) is somewhat of a mythical concept for many online marketers to wrap their heads around. Many know the importance of conversion for their business. However, they lack an understanding of the work required in this field. CRO strategies often lose out to other tactics employed by6 marketers, like PPC and social… Continue reading The Importance Of Conversion Optimization

Small business SEO company: The right way to be the industry leader

Are you looking for or are an SEO company for small business? Likely, you have already figured out the level of saturation and competition in your niche. SEO services are high in demand throughout industries but the supply is bafflingly high. It seems as if everyone can do SEO – which doesn’t really inspire confidence.… Continue reading Small business SEO company: The right way to be the industry leader

Get your website to the top of Google for free!

Who doesn’t like free stuff? As it turns out, it’s fairly straightforward to get thousands of unique hits daily to your website if you do certain things right. It’s not an easy thing, neither is it fast. If you’re willing to spend the time and do the hard work, you can reap benefits within a… Continue reading Get your website to the top of Google for free!

Shopify Google Analytics Walkthrough

Google Analytics is a powerful tool to measure the success of your website. It provides amazing insights. Over the past few years, Analytics has grown from a simple tool to collect data on traffic demographics to a full-fledged strategy-constructing framework. If you have a Shopify store, you can link your Analytics to this website (or… Continue reading Shopify Google Analytics Walkthrough