What Are Meta Descriptions and How to Write Them

What is a Meta description and does it affect a webpage’s search engine ranking? In this article, we try to answer these two frequently asked questions in detail, and perhaps help you craft the best Meta descriptions for your web content.   What is a Meta Description?   A Meta Description is a precise summary… Continue reading What Are Meta Descriptions and How to Write Them

What Is Digital Marketing? (Learn it in 5 Minutes)

With over 60% of the world population on the internet as of 2021, it is only understandable that companies and individuals would cede from traditional marketing to digital marketing. Digital marketing refers to the use of the internet to promote products and services using different forms of digital channels including mobile phones, computers, websites, social… Continue reading What Is Digital Marketing? (Learn it in 5 Minutes)

Beginner’s Guide to SEO [Search Engine Optimization]

Someone somewhere is probably searching for information about your products or services, and SEO is the difference between whether your website will feature at the top of their Search Engine Results Page (SERP) or not.   Clearly, SEO is an important aspect of every digital marketing strategy. But what is SEO, and how can you… Continue reading Beginner’s Guide to SEO [Search Engine Optimization]

How To Deal With Google Algorithm Changes in SEO

Dealing with Google’s changes can be a hassle.  Whenever the giant rolls out a new update – Try to stick to a game plan to help you navigate the new algorithm.   1. Original Reporting Preference:   Keep making unique content. Google has taken genuine efforts towards showing that it pays attention to taking unique… Continue reading How To Deal With Google Algorithm Changes in SEO

S.M.A.R.T Social Media

With over 75 percent of American adults using social media, connecting with them is important for small business owners. Here are some helpful tips for social media marketing as a small business.   Figure out your plan. While it’s easy to get on social media and to start posting, you need a goal for what… Continue reading S.M.A.R.T Social Media

Small business SEO company: The right way to be the industry leader

Are you looking for or are an SEO company for small business? Likely, you have already figured out the level of saturation and competition in your niche. SEO services are high in demand throughout industries but the supply is bafflingly high. It seems as if everyone can do SEO – which doesn’t really inspire confidence.… Continue reading Small business SEO company: The right way to be the industry leader

Get your website to the top of Google for free!

Who doesn’t like free stuff? As it turns out, it’s fairly straightforward to get thousands of unique hits daily to your website if you do certain things right. It’s not an easy thing, neither is it fast. If you’re willing to spend the time and do the hard work, you can reap benefits within a… Continue reading Get your website to the top of Google for free!

Shopify Google Analytics Walkthrough

Google Analytics is a powerful tool to measure the success of your website. It provides amazing insights. Over the past few years, Analytics has grown from a simple tool to collect data on traffic demographics to a full-fledged strategy-constructing framework. If you have a Shopify store, you can link your Analytics to this website (or… Continue reading Shopify Google Analytics Walkthrough