Why Your Digital Marketing Company Is Ripping You Off – By Faceless Digital
Digital marketing is a relatively new field and most media agencies are taking full advantage of their clients. Your average “digital marketing agency” is going to try to impress you with industry terms like CPM, CTR, impressions, clicks, and the like. What they are not telling you is the cost of their services. They are also not taking the time to develop a strategy that actually works for you and communicating that strategy to provide meaningful results.
Let’s take PPC for example. If you are spending $3000 a month on ads, an agency might charge you up to 50% just to manage your account! $1500 a month or more while you are already paying platforms like Facebook and Google just seems like too high of a number. They are making all of their money as you spend more and doing no more work than if you were only spending $500. That as a concept just seems insane to us at Faceless Digital.
Another huge culprit are display ads. A digital marketing company offers to get your business in front of potential customers by selling you impressions. Some will offer 200,000 – 300,000 impressions and charge you $1k a month while it only costs them $100. There is something seriously wrong here. How do you even know that your ad spend is doing anything? That’s where we come in.
We are taking this expensive and inaccessible business model and flipping it on it’s head. Instead of charging you for clicks, impressions, or even conversions – We are doing it at a flat rate based on the size of the campaign (how much work it takes to create and manage it).
No percentage based fees, no costs based on impressions, no cost per lead. Just a transparent and reasonable fee that is customized and fair. We want everyone to be able to be successful with their marketing on the web – Not just the companies that can “afford to get ripped off”.