Pay Per Click is a lower funnel tactic used to target audiences searching for a Brand or service through search engines such as Google or Bing. A company will bid on search terms to have their ad appear at the top or near the top of search results and increase the chances of a potential customer visiting their page. Depending on the industry, these bids can be quite expensive if not managed correctly.
By getting to know your business, we identify key terms that your audience is using when looking for services or products your company is offering. Due to the nature of search engines, there is ongoing optimization and maintenance required in maintaining an account. Writing effective ads, maintaining bids and budgets, optimizing key terms, are paramount to an effective PPC strategy.
“In the midst of chaos, there is also opportunity”
― Sun-Tzu, A Arte da Guerra
If you are a business with online marketing or development needs in Arizona or elsewhere, don’t hesitate to reach out. We look forward to developing a plan to start getting leads and sales to your business immediately. What are you waiting for? We would love to hear from you!