Pay Per Click Services

"Measure Twice, Cut Once" - A Ninja

What Is PPC Marketing ?

When we talk about PPC we are referring to “Pay Per Click” advertising, specifically Google Ads. Google Ads is an online advertising platform that let’s businesses promote their products or services on Google Search, Display, and even YouTube.


Businesses are able to customize their specific goals for campaigns like getting more phone calls, forms filled, or even getting more web traffic to their page. The business is able to customize their budget, target customers by their location, bid on keywords, and more.

Google Analytics

Getting The Most Out Of Google Ads

Running a search campaign on Google can be expensive and even more so if you don’t have a plan. Because of the nature of the platform an inexperienced user can easily spend a lot of money without generating a single lead.


Our job is to make sure that every dollar you spend on pay per click advertising is only going towards the highest quality potential customers that are interested in your services or product.

Ads Metrics

ROI Consulting

A digital marketing ninja reading

Making sense of your data and creating a strategy to help your business thrive is the most important aspect of the campaign. Discussing your cost per lead, cost per customer acquisition, and lifetime customer value are key when reviewing your return on investment. Your dedicated account manager is specifically trained to ensure you have all the data points you need to make informed decisions.

Geo-Targeting

Geotargeting Bullseye

Specific geographic targeting is another way to focus your PPC Campaign, as people are searching locally now more than ever. It is essential that both your Keywords and Advertisements target local search.

Keyword Research And Optimization

Keywords optimizatin

Knowing what keywords to ad to your campaign is key to ensuring your success. Non-branded keywords such as “top lawyer in Chicago” are the top searches leading to leads and sales.  If your campaign is not built to handle and measure the quality of these searches, you could be missing out on opportunities or even mismanaging your ad spend budget.

 

At Faceless Digital, we will help you maximize your ad spend dollars and make sure you are seen when your potential customers are ready to buy.

Keyword Tuning

Ad Platform Google UI

Your keywords and ads must be finely tuned to focus on search results. Every click counts! It is crucial that you constantly audit your keywords and the traffic being driven to your site.

 

Keyword match types help control which searches on Google can trigger your ad. For example, you can use a broad match to show your ads to a wide audience, or you can use an exact match to target specific groups of customers.

 

Each match type requires different strategies and ad copy. Conversion rates and other KPI’s need to be monitored constantly throughout the campaign. One wrong move can bring up costs and destroy your target lead price or the performance of your campaign.

Research, Measurement, and Reporting

Faceless Digital Lead Dashboard

With a fully integrated call tracking solution and dashboard we are able to monitor, record, measure and score the calls generated through our advertising efforts. Combined with email form submission tracking, you will have full visibility into how your campaigns are performing.


We provide full transparency into where and how your PPC budget is being spent to ensure that our efforts are in line with your business objectives.


Easily listen to phone calls and review email leads generated from our  campaigns. Score the results, input revenue figures, and help our team learn more about your business successes.



Pay Per Click Pricing

White Belt

Basic
$ 350 Monthly
  • $100 - $2,500/month ad spend (paid to networks)
  • 2,000 Keywords
  • Google PPC Network
  • Campaign development, strategy, copy-writing, testing
  • Conversion Tracking, Call Recording, And Measurement Dashboard
  • Dedicated Account Manager

Green Belt

Premium
15% Of Monthly Ad Spend
  • $2,500 – $15,000/month ad spend (paid to networks)
  • 10,000 keywords
  • Google PPC Network
  • Campaign development, strategy, copy-writing, testing
  • Conversion Tracking, Call Recording, And Measurement Dashboard
  • Dedicated Account Manager
Popular

Black Belt

Platinum
$ 12% Of Monthly Ad Spend
  • $15,000 +/monthly ad spend (paid to networks)
  • 10,000 keywords
  • Google PPC Network + Retargeting
  • Campaign development, strategy, copy-writing, testing
  • Conversion Tracking, Call Recording, And Measurement Dashboard
  • Dedicated Account Manager