Google Analytics is a powerful tool to measure the success of your website. It provides amazing insights. Over the past few years, Analytics has grown from a simple tool to collect data on traffic demographics to a full-fledged strategy-constructing framework. If you have a Shopify store, you can link your Analytics to this website (or property) to acquire valuable data and cultivate meaningful insights.
The process is straightforward but if you’ve been confused then we know where you’re coming from. It’s not the cup of tea for every website owner, especially if you’re mostly just a business owner with little to no know-how of web technologies and how they work. We’re going to provide a step-by-step walkthrough for a successful connection between Analytics and your Shopify store in this article. There are a couple of prerequisites, however.
Note that Google Webmaster Tools and Google Ads are separate products. They are not Google Analytics. For this guide, we’ll keep our intent limited to setting up a successful link between Google Analytics and your Shopify store to gain traffic insights and stats that Shopify cannot give naturally. Additionally, you can also set up goals and sales funnels within Google Analytics for your Shopify stores and use the more nuanced Google Tag Manager too. However, as they say, we’ll be taking one step at a time. Those are pretty advanced things that we can visit later on.
Let’s get right to it!
All websites and apps you own can be tracked on Analytics. These are called properties in Google lingo. In our case, your Shopify store is the property.
The first step is to create a property from within Google Analytics. Given you’re signed in and have an Analytics tracking account – follow these steps:
Now we open our Shopify dashboard.
Once you have copied the code generated in the Universal Analytics property module, you’re ready to embed it on the Shopify dashboard.
As an additional step, you also need to remove password protection from your website if you have it. Password-protected Shopify websites cannot be tracked by Analytics simply because they cannot be accessed by bots. Once that’s done, we can now set up tracking in Analytics. But before that, it’s important to understand the difference between an account, a property, and a view in Google Analytics.
Essentially, the way Google Analytics works is this:
You can only check data and stats through the Views you create and not Properties in general. For a Shopify property, we’ll create an e-commerce view.
Go to Google Analytics again and click on Admin. Here, you will be able to see the property you just created.
This allows you to get basic e-commerce tracking from your Shopify store to the Google Analytics dashboard. We can also set up enhanced tracking.
This step is optional.
Go to your Shopify admin panel and move to Online Store then Preferences.
This process allows you to send all the store data to Google Analytics for seamless viewing and tracking.
Google Analytics is a great tool to have in your marketing arsenal. It allows you to monitor your traffic and derive powerful insights into how well you’re doing. It provides common metrics such as sessions and users over a particular timeframe, but beyond that, it also allows you to set measurable conversion goals, track your traffic channels and sources, check which countries and regions are most popular, which pages are performing well, and so on. Analytics also allows you to get a real-time overview of your audience – which can be great to see who’s where on their buyer’s journey and what closes the deal.
In today's digital landscape, businesses of all sizes are turning to online marketing agencies to…
Social media has become an integral part of our lives, and businesses are no exception.…
Search engine optimization (SEO) is a critical component of any successful digital marketing strategy. However,…
If you're a business owner in Phoenix looking to expand your online presence, you may…
In the highly competitive online landscape of Arizona, it's essential for businesses to have a…
Social media has become an essential part of our daily lives, and it's no surprise…