What Is Digital Marketing? (Learn it in 5 Minutes)

With over 60% of the world population on the internet as of 2021, it is only understandable that companies and individuals would cede from traditional marketing to digital marketing. Digital marketing refers to the use of the internet to promote products and services using different forms of digital channels including mobile phones, computers, websites, social… Continue reading What Is Digital Marketing? (Learn it in 5 Minutes)

10 Reasons You Need A Digital Marketing Strategy In 2022

Name a greater motivation to develop an effective digital marketing strategy than the prospect of advertising to 63% of the global population. YES –approximately 4.65 billion people are internet savvy and can be easily reached through the various types of digital marketing channels.   Digital marketing should be at the center of every business today… Continue reading 10 Reasons You Need A Digital Marketing Strategy In 2022

The Future Of Digital Marketing

When we think back 10 or 20 years ago about the future of digital marketing, the latest trends at the time seem almost archaic and outdated today. In that same respect, thinking 10 or 20 years in the future and how we will reach our customers and prospects produces that same level of innovation and… Continue reading The Future Of Digital Marketing

The Importance Of Conversion Optimization

Conversion Rate Optimization (CRO) is somewhat of a mythical concept for many online marketers to wrap their heads around. Many know the importance of conversion for their business. However, they lack an understanding of the work required in this field. CRO strategies often lose out to other tactics employed by6 marketers, like PPC and social… Continue reading The Importance Of Conversion Optimization