Name a greater motivation to develop an effective digital marketing strategy than the prospect of advertising to 63% of the global population. YES –approximately 4.65 billion people are internet savvy and can be easily reached through the various types of digital marketing channels.
Digital marketing should be at the center of every business today that wants to be in the market five, ten, or fifty years in the future. It is not an option you can ignore unless you don’t mind being on the receiving end of unfair competition from competitors utilizing this crucial marketing opportunity. A perfectly executed digital marketing strategy can transform your business into a global brand with customers from all across the world.
By now you should be closing this message and rushing to draw your strategy, but in case you need more convincing, here are 10 reasons you need a digital marketing strategy in 2022:
- Everyone is doing it except you
Chart your own path, and stop following the masses. While this is pretty good advice that can help you stay out of trouble in many cases, it’s only valid when everyone else is getting it wrong. For every dollar spent on efficient digital marketing, you get $5 in return. Now try justifying -your stop following the masses –philosophy!
- Conquer the local market
If your business depends on local customers then digital marketing remains your best chance of reaching a good number of them effectively. With SEO and targeted ads, you can reach local consumers with a lot less effort. First, you need to understand the keywords the locals would probably be searching for and create content optimized with these valuable keywords for favorable ranking.
- Global reach
This should be the ultimate goal for any business operating in 2022. Why not? With the internet, you can now advertise to potential clients halfway across the world and grow your small business a thousand times bigger.
Gaining global visibility is near impossible for small businesses through traditional advertising. You need a lot of money to advertise on big traditional platforms like CNN, FOX, and Times Square. Still, advertising on these media doesn’t guarantee a global reach considering not everyone has access to CNN or Times Square for that matter.
- Digital marketing is cheap
Digital marketing is relatively cost-effective compared to traditional marketing. By utilizing targeted digital marketing strategies, small businesses can compete fairly against global brands since they have access to similar marketing tools at affordable prices.
- Allows for effective targeting
Through targeted SEO content, pay-per-click marketing, and other forms of targeted ads, you can optimize your digital marketing campaigns to target only prospects that are most likely to convert to paying customers.
- Getting started is easy
There’s a lot of material online that can help you begin your digital marketing campaigns. Finding the right strategy for your business and executing it is pretty straightforward considering, that you don’t need any specialized training to get started.
- Multiple options to choose from
There are several online marketing strategies to choose from depending on the nature of the marketing campaign you want to commence. There’s a strategy for every business if you care enough to look. You can choose from SEO content, SEM, social media paid ads, email marketing, social media marketing, affiliate marketing, remarketing, paying influencers, and forum engagement, among others.
- Increased engagement
Unlike traditional marketing, digital marketing allows brands to interact with their customers on a one-on-one basis. This creates a solid relationship that enhances brand loyalty.
- Allows you to monitor your progress
Through web analytics, you can monitor in real-time how your marketing campaign is faring. If you’re not pleased with the progress then you can adjust your approach until you get it right instead of wasting time and money chasing a dead end.
- Multiple advertising media
There are numerous internet marketing companies to use depending on your strategy, target audience, and budget but none as experienced as Faceless Digital! We offer specialized campaigns in search engine optimization, ppc, and social media marketing for businesses of all sizes!